LuvIt Rocks

LuvIt is a Indian youth-oriented chocolate brand. For their pralines collection, they wished to target young adults, as the existing pralines consumption demographic was middle-aged customers. The challenge was to create something trendy yet sophisticated for young adults. We designed custom praline shapes, branded as LuvIt Rocks — a tongue-in-cheek pun suggesting great taste alongside it's precious gem-inspired shapes. The boxes come in three distinct colors to choose from as preferred. We redesigned the shape of the product, inspired by the geometric shapes of precious gems and branded the range as LuvIt Rocks — a tongue-in-cheek pun implying 'great taste' as well as referring to it's precious stone-inspired shapes or informally termed as 'rocks' in youth-speak. The box design was inspired by jewellery boxes that contain precious stones. We designed an elegant custom typographic brand pattern for the packaging with gold-foiled letters that playfully wrap around the box.