Lama

Brand identity and package design for a mosquito repellent company Lama India. The idea was to convey healthy and zen living, associating the visuals with peaceful imagery and soothing patterns. The design cuts through the clutter by positioning the insect repellent brand Lama as a "Peaceful Warrior", staying away from aggressive, toxic, 'kill-insect' imagery commonly seen among mosquito repellent brands in the category.